B2B Media Advertising Effectiveness (New)

June 2009

The Colouring Book, compiled by Reed Business Insight, has been updated to include new research that demonstrates the effectiveness of B2B advertising and provides evidence that B2B advertising can achieve marketing objectives such as: new launches, changing perceptions and building brand awareness.

This downloadable toolkit can be used to help clients see the potential and worth of advertising in B2B media, particularly in the current economic climate. These case studies provide evidence that magazine advertising 'works' and can aid your sales teams in selling advertising to clients.

To download the updated toolkit, click here.

To download individual case studies, click on the links below:

Sage
Campaign in Computer Weekly magazine
Dec 2008

HP Computer 2000
Campaign in MicroScope magazine
Nov 2008

Accor Services - childcare voucher company
Campaign in Personnel Today magazine
Dec 2007

Snowdrop Systems - HR and payroll company
Campaign in Pay magazine
Dec 2007

Pratt & Whitney
Effectiveness of advertising in Flight International
Nov 2007

Rotana Hotels
Successfully leveraged the print medium to achieve astonishing levels of success in raising brand awareness >>
January 2007