The Colouring Book - media effectiveness research:
Does your client want to understand whether their advertising messages are understood and what effect their campaign has had on overall brand perception?
If you have a client who wants to measure the effectiveness of their advertising then please contact us. We are looking to fund (at no cost to the client) a series of case studies to help provide evidence that B2B advertising can achieve marketing objectives such as:
Criteria
We are looking for campaigns that:
- Run over a two or three month period
- Focus on launching a new product or promoting a significant change to existing products
- Run in Business Media (B2B) magazines that have reader databases of at least 10,000 email addresses
In order to take a project forward we need the following details for each possible case study:
- Client name
- Magazine advertising in
- Campaign schedule (e.g. number of insertions, size of ads)
- Campaign creative (in jpg or pdf format)
- Campaign objectives/message
If you have a campaign that you would like us to measure, please contact Fay Delavault.
Case Studies
Download the summary of findings from research conducted on the following brands:
Accor Services - childcare voucher company
Campaign in Personnel Today magazineSnowdrop Systems - HR and payroll company
Campaign in Pay magazinePratt & Whitney
Effectiveness of advertising in Flight InternationalRotana Hotels
Successfully leveraged the print medium to achieve astonishing levels of success in raising brand awareness >>
