Of the 600 end-users surveyed:
- 79 per cent said that business and professional magazines are a great way to direct executives to the Web for additional information.
- 57 per cent of executives said that an advertisement in a business and professional magazine prompted them to purchase or recommend purchase of a product or service.
- Conferences also drive 77 per cent of executives to seek additional information either on the Web, and 73 per cent visit the web after talking to a sales person
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