2004 winners and shortlisted entries

Corporate advertising
Winner: Norwich Union by The AGA Group
Aseriti by Aseriti (in-house)
HML by Corporate Marketing and Advertising Services (CMS)
Ahlstrom by McCann-Erickson Business Communications
BAE Systems by MGA Advertising
English Partnerships by MGA Advertising
Viatel by Miles Calcraft Briginshaw Duffy

Integrated campaign
Winner: Business Link by Miles Calcraft Briginshaw Duffy
Telewest Business by Draft London
Lufthansa by McCann-Erickson Business Communications
The Carbon Trust by McCann-Erickson Business Communications
Dulux Trade by Meerkat Marketing Communications
UBF Foodsolutions (PG2GO) by Torch b2b

International campaign
Winner: Filtrona by Technical Advertising
PP Payne by Technical Advertising
GKN Aerospace Services by The AGA Group
Eurofighter Typhoon by The AGA Group
Smiths Detection (Smiths Heimann) by The AGA Group
CFM International by The Square

Online campaign
Winner: Interoute Media Services by Bite
Telewest Business by Draft London
Toshiba Electronics Europe by Technical Advertising
FEXCO Money Transfer (Western Union) by WFCA Integrated

Recruitment advertising
Winner: Lawton eMarketing by LawtonWare
Virgin Atlantic Airways by aia
J D Wetherspoon by and Advertising
Levi Strauss ('Spermballs') by and Advertising
Levi Strauss ('Boldness') by and Advertising
Comet Group by Bernard Hodes Advertising
Beth Johnson Housing Group by HACAS Chapman Hendy
Ernst and Young by Masius

Product or brand advertising
Winner: MTV Studios by Spirit Integrated Communications
Amber Homeloans by Corporate Marketing and Advertising Services (CMS)
Janssen-Cilag (Risperdal) by Junction 11 Advertising
Interactive Advertising Bureau by Masius
Lufthansa by McCann-Erickson Business Communications
Dulux Trade by Meerkat Marketing Communications
Airbus Military by MGA Advertising
Business Link by Miles Calcraft Briginshaw Duffy
Abbott Animal Health by Omobono
Norwich Union by The AGA Group

B2B magazine brand advertiser of the year
Winner: National Instruments - agency: Technical Advertising
CFM International - agency: The Square

B2B agency of the year
Winner: The AGA Group
Highly commended: Torch b2b
Masius
McCann-Erickson Business Communications
MGA Advertising