The B2B Marketing Awards
The 2007 B2B Marketing Awards 
incorporated the PPA Business and Professional Advertising Excellence Awards. The awards will included new categories, a new identity and a new venue. A gala dinner was held on 1 November at the Brewery in the City of London. The winners of the B2B Marketing Awards represent the best of the best in business and professional marketing, in campaigns, practitioners and suppliers.
Shortlist:
Category 1: Most effective use of advertising in business or professional publications
'We know what's what'
By Curious for Norwich Union
'Drug delivery systems'
By Mediacom for 3M
'Bred for success'
By AGA for Norwich Union
'Balancing act'
By Torch for Unilever Food Solutions
Category 2: Best integrated B2B marketing campaign
'Bigger than you think'
By DNX and Rainier for NTL Telewest Business
'1 in 4'
By IAS Smarts for Rockwool
'Windows data protection channel journey & backup exec 11d launch'
By April Six for Symantec
'Guinness quality'
By Diagio for Intelligent Marketing
'A growing guide to business'
By Regus for Meteorite
'US and China lane import'
By DHL for Ogilvy Primary Contact
'Glidden trade'
By The Think Tank for ICI Paints
'Canon UK - Diet'
By Tidalwave for Canon
'HP test drive'
By Tidalwave for HP
Category 3: Best digital B2B marketing campaign
'Online lead generation'
By Banner for BMC
'Crystal xcelsius'
By DNX for Business Objectives
'NEC corporate branding online 2006-07'
By DWA Media for NEC
'iProfile'
By eMarket2 for Invitrogen
'Cut to ITN source'
By Mabox for ITN Source
'Getting it there viral'
By Ogilvy Primary Contact for DHL
'Open Communication'
By Pavilion for Communications
Category 4: Best B2B public relations campaign
'iMarket'
By Cameron Wells for Polaris UK
'Pulse'
By Bite Communications for Sage (UK) Limited
'JCB diesel max'
By Fingal for JCB
'Mediaedge'
By Eulogy for Mediaedge CIA
'Association of Publishing Agencies'
By Eulogy for APA
'Test the trades'
By IAS Smarts for Interbuild
'Shout about noise'
By Kinross & Render for Hewden
'The frozen challenge'
By LPPR for DNX
Category 5: Best live B2B marketing initiative
'Inspired by experience'
By Robert Horne for BMB
'Adobe Acrobat 8 launch'
By Gyro International for Adobe
'Test the trades'
By IAS Smarts for Interbuild
'Fresh'
By Lineup for Indesit
'Canon small steps'
By Tidalwave for Canon
'Asian jewel awards'
By Lloyds TSB
Category 6: Best use of data in a B2B marketing campaign
'iProfile'
By eMarket2 for Invitrogen
'Data enhancement and lead generation'
By eMarket for Motorola
'Aspire'
By Planet for Symantec
'Inward investment'
By Rocketscience for TVR/Northumbrian Water
'Royal Mail'
By DQM for Royal Mail
Category 7: Best use of creative in a B2B marketing campaign
'19, 186'
By BMB for GM UK Fleet
'We know what's what'
By Curious for Norwich Union
'Bigger than you think'
By DNX for NTL Telewest Business
'Carbon costs'
By McCann Erikson for The Carbon Trust
'Homebase partner recruit "Hi-Ho Gnome"'
By Meteorite for Homebase
'Domestic 2007'
By Ogilvy Primary Contact for DHL
'Canon UK - Diet'
By Tidalwave for Canon
'Jelly bean'
By Base One for British Gas Business
Category 8: Best B2B brand awareness campaign
'Seeing the bigger picture'
By RMG for Deloitte
'Glidden trade'
By The Think Tank for ICI Paints
'Corporate markets launch'
By Lloyds TSB
Category 9: Best B2B product launch campaign
'A350 XWB'
By AGA for Airbus
'Intelligent messaging'
By Base One for Rackspace
'M2 series'
By Volume for Zebra Technologies
'Windows data protection channel journey & backup exec 11d launch'
By April Six for Symantec
'Machines 'n' stuff'
By Curious for Norwich Union
'DHL @ home'
By Ogilvy Primary Contact for DHL
'IP CCTV launch'
By Mason Zimbler/Rainier for NTL Telewest Business
Category 10: Best B2B lead generation campaign
'Online lead generation'
By Banner for BMC
'Positively simple'
By BMB for GM UK Fleet
'Jelly beans'
By Intelligent Marketing for HSBC
'A growing guide to business'
By Meteorite for Regus
'China'
By RCA for TNT
'GGS - Make the switch'
By Remedy for Watson Wyatt
'HP test drive'
By Tidalwave for HP
'High value pack'
By True North for Bank of Scotland Corporate
Category 11: Best B2B customer acquisition campaign
'ALCB - laughing'
By TDA for Alliance & Leicester Business Bank
'Recruitment campaign 07'
By EHS Brann for Barclays Local Business
'T-Mobile broadband'
By Gyro International for T-Mobile
'Microsoft dynamics - Promises'
By Mason Zimbler for Microsoft
'Canon UK - Diet'
By Tidalwave for Canon
'HP test drive'
By Tidalwave for Hewlett Packard
Category 12: Best B2B customer relationship campaign
'VXR track days'
By BMB Limited for GM UK Fleet
'Communication platform'
By Planet for Juniper Networks
'Wolseley greenprint'
By Red C for Wolseley
'Bosef broker pack'
By Rowan Marketing for UK Broker Community
'Save the office worker'
By Base One for British Gas Business
'Fund update web conference series'
By BrightTalk for JP Morgan Asset Management
'Reach for Microsoft'
By Second2 for Bell Micro
'IoD new member project'
By Flamethrower for Institute of Directors
Category 13: Best channel marketing campaign
'InformerLive'
By BrightTalk for Skandia
'BTLB Christmas campaign'
By Fox Parrack Singapour for Nortel
'Britain's favourite events'
By McCann Erikson for Nestle Foodservices
'Adobe awards'
By Planet for Adobe
'Aspire'
By Planet for Symantec
'Jabra freedom'
By Pure Channels for GN
Category 14: Best B2B marketing campaign by a small business
'Face to face'
By Base One for Powwownow
'Vivaldi'
By Mabox for TXTel
'Asperity launch'
By N1 Creative for Asperity Employee Benefits
'Have you listened to yourself lately?'
By QPC Creative Services for SOH
'Affirmative finance'
By Red C for Affirmative Finance
Category 15: Best limited budget B2B campaign
'Amex gold rush'
By Gyro International for Amex
'Asperity launch'
By N1 Creative for Asperity Employee Benefits
'Castle cement Quickcem'
By Ogilvy Primary Contact for Castle Cement
'Scrabble'
By Three's Company
'What did the Russians ever do for you?'
By Birddog for Landmark Information Group
'Tape in danger'
By Loewy for Big Hand
'Toshiba trade-in'
By Second2 for Toshiba
'Lost'
By Broadsystem
Category 16: Best international B2B campaign
'iProfile'
By eMarket2 for Invitrogen
'Oracle transactional'
By Gyro International for Oracle
'Open communication'
By Pavilion for Communications
'Aspire'
By Planet for Symantec
'China'
By RCA for TNT
'World food'
By RCA for TNT
Category 17: Most commercially successful B2B campaign
'Intelligent messaging'
By Base One for Rackspace
'Tool kit'
By Digital & Direct for HP
'Jelly beans'
By Intelligent Marketing for HSBC
'World food'
By RCA for TNT
'HP test drive'
By Tidalwave for HP
Category 18: B2B Marketer of the year
John Williams
Corporate marketing manager, British Gas Business
Jill Murray
Small business marketing manager, Symantec
David Smith
Marketing director, Canon Business Solutions
Category 19: Best new B2B marketing product or service
Prompt blog monitor
By Prompt Communications
eMessagePlus.com
By Grass Roots
Horizon
By Market Location
Megabase
By Market Scan
BPM Works
By BPM Works
Category 20: B2B marketing supplier of the year
Broadview
DQM Group
Concep
MDA Limited
Category 21: B2B marketing newcomer of the year
Lisa Ditlefsen, Base One
Deborah Bailey, Pavilion
Chris Dodson, Tidalwave
Category 22: B2B marketing agency of the year
Base One
Gyro
Loewy
Mabox
The Marketing Practice
For more information visit www.b2bm.biz/awards