Business media: the best way to reach decision makers
You've just proved the 87/13 rule that states: 'Decision makers read their business media'
- Business magazines are used regularly for work purposes by more decision-makers than any other medium. 87 per cent of decision- makers are regular users.
Source: PPA/ The Essential Medium - decision makers' usage of B2B magazines
It's not just what you say. It's where you say it.
99% of decision makers turn to their business media
- 99 per cent of people with responsibility for choosing where their company’s products/services are marketed use professional trade magazines for keeping up to date with their industry.
Source: PPA/ Advertiser Attitudes to B2B Magazines
Make your next career move.
Join the 81% of main board directors who find the best editorial coverage of their industry in business media.
81 per cent of main board directors of UK companies with turnovers in excess of £10 million said that business publications provide the best editorial coverage of their industry.
Source: British Business Press/ Better Business Advertising to the Boardroom
Right space = No waste.
93% of decision makers can be targeted in business media.
93 per cent of decision makers say "Business publications keep me regularly informed about what's going on in my industry"
Source: PPA/ The Essential Medium - decision makers' usage of B2B magazines
Improve performance.
Higher levels of advertising in business media have doubled sales.
Relationships are an essential element of successful selling.
Start your relationship where 87% of professionals meet.
- Business magazines are used regularly for work purposes by more decision-makers than any other medium. 87 per cent of decision- makers are regular users.
Source: PPA/ The Essential Medium - decision makers' usage of B2B magazines
Your sales team meets 2 out of 5 decision makers. Who sells to the rest?
Buisness media reaches 93% of decision makers
93 per cent of decision makers say "Business publications keep me regularly informed about what's going on in my industry"
Source: PPA/ The Essential Medium - decision makers' usage of B2B magazines
Business products are not sold. They are bought.
88% of decision makers turn to business media for information on new products.
You're looking at your new top salesman.
86% of sales and marketing directors say that business media is best for providing sales leads.
Source: British Business Press/ Better Business Advertising to the Boardroom
Industry bible. Or, if you prefer, business media.
There's only one place 99% of B2B advertisers turn to keep up to date
- 99 per cent use professional trade magazines for keeping up to date with their industry.
Source: PPA/ Advertiser Attitudes to B2B Magazines
Knowing what happens in your industry and keeping your eye on the competition are essential for success.
93% of professionals look to us for answers.
93 per cent of decision makers say "Business publications keep me regularly informed about what's going on in my industry"
Source: PPA/ The Essential Medium - decision makers' usage of B2B magazines
Risk management is what you need when you don't use business media.
80% of decision makers find business media an authoritative source of information
Source: PPA/ The Essential Medium - decision makers' usage of B2B magazines