Pharmaceutical advertising research
Some useful links:
The PIMS Program of the Strategic Planning Institute, originated at the General Electric Company, and further refined at the Harvard Business School, includes the real world business performance experiences of more than 3,000 businesses representing 16,000+ years of data. www.pimsonline.com
The RxPromoROI web site was designed to be a resource and reference for pharmaceutical marketers where they can access available studies which measure the Return on Investment (ROI) for some of the most frequently used pharmaceutical promotion tactics. www.rxpromoroi.org/index.html
Analysis of ROI for Pharmaceutical Promotion (ARPP): A Second Independent Study. ARPP is an independent study comparing the average marginal Return on Investment (ROI) for four major promotional tactics: Detailing, Direct-to-Consumer Advertising, Advertising in Medical Publications, and Physician Meetings & Events. www.rxpromoroi.org/arpp/index.html
RAPP is an independent study comparing the Return on Investment (ROI) of the four major promotional tactics (Detailing, DTC Advertising, Medical Journal Advertising, and Physician Meetings & Events). www.rxpromoroi.org/rapp/index.html
Findlay Publications - creating brand awareness www.findlay.co.uk/Marketing/M2M/home.asp?M2M_ID=8