Find an agency
ABBA, the Association of Business-to-Business Agencies
A group of leading business communications agencies constitute ABBA, the Association of Business-to-Business Agencies.
www.abba.co.uk
IPA - the Institute of Practitioners in Advertising
The IPA is the trade body and professional institute for leading agencies in the UK's advertising, media and marketing communications industry, covering the Creative, Direct Marketing, Healthcare, Media, New Media, Outdoor, Sales Promotion and Sponsorship sectors. IPA has a Business Communications group, home to IPA member agencies that specialise in Business to Business communications
www.ipa.co.uk
PPA Agency Recognition scheme
History of the schemePPA set up an agency recognition scheme more than 50 years ago in order to protect publishers' advertising revenue through the monitoring of advertising agencies' financial positions and payment performance. Around 500 media buying agencies currently have PPA recognition status. See the list of recognised agencies.
A similar scheme is run by the Newspaper Publishers Association (NPA) on behalf of newspaper publishers.
How does the scheme work?
When an agency becomes recognised, this constitutes a recommendation from PPA to its members that credit and commission facilities be awarded to the agency, on such terms as individual publishers consider appropriate. Recognition does not automatically entitle an agency to credit or commission. However a 1997 survey of PPA members showed that generally consumer publishers give around 15 per cent commission to recognised agencies and 10 per cent to non-recognised agencies, while business publishers give 10 per cent to both recognised agencies and non-recognised agencies with a good credit history.
PPA requires agencies to submit their audited accounts each year, along with any further information that may be required. Every agency signs a PPA agency agreement, which states that they should pay all PPA members promptly in accordance to their own payment terms, whether they be 7, 14 or 30 days. PPA does not state standard payment terms for members.
Publisher guide to agency recognition
Agency guide to agency recognition
Recognised agencies