Connecting Business 3 - UK business media, a portrait of a £23bn industry
12 Feb 2008The third in a series of reports designed to present a panoramic and up-to-date portrait of the business media sector - explaining its role, calculating its size and value, describing its structure and development – and forecasting its future.
It indicates how the UK business media industry is responsible for sustaining health and stimulating growth in every area of business, industry and commerce – through the supply and delivery of information. The publication goes on to explore the constituent parts of the industry – and indicates the way in which it has evolved and continues to respond to marketplace demands.
Highlights
- Print - including magazines and newsletters generating approximately £8.9bn per annum (2006).
- Face-to-face - incorporating events, exhibitions and conferences generating approximately £2.8bn per annum (2006).
- Online - comprising a variety of electronic and digital delivery systems generating approximately £2.8bn per annum (2006).
- Marketing services - such as direct mail and consultancy generating approximately £3.3bn per annum (2006).
- Together these four sectors account for some 94 per cent of total UK business media revenue.
Of the other UK business media revenue sectors:
- Data publishing is the largest, generating revenues (2006) of £0.5bn
- Business Broadcasting generates (2006) £0.3bn
- Market Research /Management Consultancy reports generate (2006) £0.3bn