PPA Business Media updates its B2B media effectiveness research
10 Dec 2008
The sales of companies who continued to advertise during the 81-82 recession rose by 256% over those who had not according to McGraw-Hill research.
These results echo the findings from the recently updated PPA Business Media research which demonstrates the effectiveness of B2B advertising. The ‘Colouring Book’ media effectiveness research provides case study evidence that B2B advertising can achieve marketing objectives such as: new launches, changing perceptions and building brand awareness.
PPA Business Media has just added another case study to the research for Sage in Computer Weekly which can be accessed here: http://www.businessmediauk.co.uk/cgi-bin/wms.pl/955
The case studies highlighted show to what extent advertising messages have been understood and the type of effect campaigns have had on overall brand perception.
Each of the case studies:
- Focus on a new product launch or promote a significant change to existing products
- Ran in Business Media (B2B) magazines that have reader databases of at least 10,000 email addresses
- Ran over a two or three month period
Details from tina.hart@ppa.co.uk at PPA on 020 7400 7524.