PPA Business Media | News

Archived news for Nov 2007

New chief executive for DMGT 
29 Nov 2007
Martin Morgan has been named as the next chief executive of Daily Mail and General Trust (DMGT), owner of the Evening Standard, Euromoney and Associated Newspapers among other interests.   

Business media sales - its about people, integration and reach
29 Nov 2007
"Its a people business and technology can get in the way - the relationship with the client can't be built only using online" said Mike Richards of Capital City media yesterday at PPA's annual Business Media Sales rally.

Eric Verdon-Roe in first PPAtv interview
22 Nov 2007
In the first of a series of interviews for PPAtv, Eric Verdon-Roe, group managing director of Haymarket Business Media, spoke with PPA about; the reasons for Haymarket's enduring success,the importance of PPA as a trade association for publishers, and the internationalisation of brands.    

CFO Europe editor wins international media award
15 Nov 2007
Eila Rana, senior editor of monthly business title CFO Europe was awarded for outstanding reporting and analysis in this year's M&A international media awards.

New case study proves value of business advertising
08 Nov 2007
A business magazine campaign has caused a number of positive shifts in perception according to a new case study from PPA Business Media.

Brush up on your negotiation skills at Business Media sales rally
08 Nov 2007
Anna Raine, partner at global communications consultancy Rogen SI, will show delegates how to maximise outcomes in high-stakes negotiations at PPA’s free business media Sales Rally on 28 November.

US and UK business media promoting integrated approach
08 Nov 2007
The ABM top management meeting in Chicago this week highlighted that the US and UK business media markets are in the same stages of evolution and facing the same issues in becoming multi-platform providers. Both markets are forecasting highest growth in online and face to face with print media revenues remaining stable.

Business media brands need to focus on community, not medium
01 Nov 2007
The overriding challenge for mainstream business media brands is to sharpen their focus on the communities they serve and, when it comes to executing new ideas, not pit one medium against another, according to a panel of publishing executives that kicked off paidContent.org’s Future of business media conference on Tuesday (30 October).

Gearing up for Business Media rally
01 Nov 2007
This year’s annual Business Media sales rally will take place on the morning of 28 November at the Vue cinema in Leicester Square.

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