Archived news for Jul 2005
RBI launches network targeting high-end advertisers28 Jul 2005
Reed Business Information has launched RBI Digital Media, an online network for advertising agencies and clients targeting high income consumers.
US B2B ad revenues continue growth
26 Jul 2005
For the fifth consecutive month advertising revenue in business publications has shown solid growth according to American Business Media (ABM). The Business Information Network (BIN) report for May 2005 shows combined revenues of the first five months of 2005 are up 4.27 per cent compared to the previous year.
How is your business doing?
26 Jul 2005
PPA Professional has created a survey designed to get a feel for current conditions in the professional media sector. The survey is short and anonymous, inviting members to answer questions about the shape of their markets.
ABC overhauls B2B certificate
22 Jul 2005
ABC has announced that major improvements to its B2B certificates have been agreed by the B2B Specialist Committee and ratified by ABC Council. The changes come into effect from audit periods ending June 2006 onwards. These changes have been designed to enhance the usefulness of ABC certificates for publishers, agencies and advertisers.
Changes to ABC B2B magazine rules unveiled
22 Jul 2005
ABC has announced a number of rule changes which were discussed and approved by the Business Press Specialist Committee and ratified by the ABC Council at its recent meeting.
Sign up now for the PPA Professional ad campaign
21 Jul 2005
PPA members are being urged to sign up for the largest-ever campaign to promote the professional media sector. The 1,000-page display campaign - valued at £3.2m – will run in more than 330 professional magazines until the end of the year, and aims to remind decision-makers throughout industry that professional media are an effective, creative and influential way to communicate their message to their customers.
IPA organises business weekend
14 Jul 2005
The Institute of Practioners in Advertising (IPA) has organised a training weekend - Business problems, integrated solutions - designed to familiarise delegates with a broad understanding of integrated communications and the roles of the individual disciplines, within the context of business-to-business marketing.
Emap Communications acquires information services business
14 Jul 2005
Emap Communications has acquired DeHavilland Information Services for a debt free/cash free consideration of £18m. Based in London, DeHavilland’s flagship internet service Public Affairs Briefing is a fast-growing service, launched in 1998 as an issue-tracking and reference service.