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Archived news for May 2005

PPA Professional ad campaign extends online
26 May 2005
PPA Professional has launched a banner ad which can be used on PPA members' websites alongside the new print executions. PPA members are encouraged to use the campaign as widely as possible.

Reed Elsevier acquire MediMedia publishing businesses
26 May 2005
Reed Elsevier has announced that it has made a binding offer to acquire MediMedia's European and US Netter professional medical publishing businesses (MediMedia MAP) for €270 million in cash, subject to the necessary regulatory clearances.

Emap Communications is plc's fastest-growing division
25 May 2005
In its preliminary results statement for the year ended 31 March 2005, Emap plc reported that turnover in Emap Communications, the division bringing together business-to-business magazines, trade exhibitions, conferences and information products, grew by 8 per cent, with good organic growth across the business enhanced by new exhibitions and conferences.

4.3 per cent growth in UK ad spend for 2005
20 May 2005
The May issue of AdStats, forecasts that business and professional magazines will continue to recover and gain 3.6 per cent while consumer magazines will grow ad spend by 4.2 per cent during 2005. The report, produced by Mediaedge:cia and MediaLab, forecasts that UK advertising revenues will rise this year by 4.3 per cent - an increase of 0.3 percentage points on 2004.

Circulation issues on professional media agenda
19 May 2005
Some 50 delegates attended a seminar this week (18 May)  organised by the Business Circulation Management Association (BCMA) to explore the changing role of circulation management in business publishing.

Advertising expenditure growth faster in the UK than US and Europe
19 May 2005
UK advertising expenditure is expected to grow, in real terms, by almost 5 per cent this year and by nearly 4 per cent in 2006.

Penny Hughes gives inaugural address as Advertising Association president
16 May 2005
Hughes talked about the impact of media convergence and the advent of new technology in telephony and the internet on the advertising industry.

ABC advertiser communication programme underway
15 May 2005
As part of the B2B Advertiser Communication Programme, ABC has developed promotional postcards which are available free of charge to publishers to distribute to their key advertisers.

United Business Media acquires ABI Building Data
12 May 2005
UBM has announced the acquisition of ABI Building Data, a provider of construction sales and marketing information, from EMAP plc for £12m plus an amount equal to the cash in the business.

£3.2m ad campaign to promote professional media
12 May 2005
The largest-ever ad campaign to promote the professional media sector has started. The 1,000-page display campaign - valued at £3.2m - will run in more than 330 professional magazines until the end of the year. The full-page ads remind decision-makers throughout industry that professional media are an effective, creative and influential way to communicate their message to their customers. The creative work is by McCann-Erickson.

Haymarket confirms agreement of Quantum Business Media acquisitions
10 May 2005
Haymarket has confirmed that it is acquiring a portfolio of business publications from Quantum Business Media, comprising MediaWeek, Eye magazine, Packaging News and AV magazine.

ABC auditing guidance for publishers buying and selling titles
10 May 2005
In response to increased buying and selling of magazine titles, ABC has issued guidance to remind publishers that they may benefit from opting for an ABC exit audit. This can be carried out when ownership transfers from one publisher to another.

PPA B2B rebranded as PPA Professional
03 May 2005
Bernard Gray, chief executive of CMP Information, announced the launch of PPA Professional today (3 May). Formerly known as B2B media, the new PPA Professional, said Gray, describes the targeted audience and reflects PPA's increased focus on people and product excellence. 

Emap chief calls on publishers to stop underselling themselves
03 May 2005
Emap chief executive Tom Moloney urged publishers to stop driving down prices in an address to publishers, agencies and clients prior to the presentation of the PPA B2B advertising excellence awards. He said: "Too often we are guilty of underselling ourselves. Let's make a commitment to compete on quality, not price."

McCann-Erickson Business Communications named agency of the year
03 May 2005
McCann-Erickson Business Communications, just edged out last year's winner, The AGA Group, to claim the coveted title of Agency of the year at PPA's Business Advertising awards today (3 May).

"It's time for the corporate sector to step up to the plate," says RBS economist
03 May 2005
Group chief economist of The Royal Bank of Scotland, Dr Andrew McLaughlin, said it was "time for the corporate sector to step up to the plate," in an address to business publishers, agencies and advertisers at the PPA Business conference today (3 May).

Online issues dominate PPA Business conference
03 May 2005
How to make money and get content creatively to customers online were the dominant themes at PPA's Business conference today (3 May). Reed Business chief executive Gerard van de Aast said that while online was a threat it was also the "single biggest opportunity this industry faces."