Archived news for Jul 2004
US B2B ad spending increases07 Jul 2004
US B2B print ad revenues increased by 2.7 per cent in April, according to American Business Media's (ABM) Business Information Network (BIN) report released last week. Year-to-date ad dollars showed a 0.6 per cent increase, although ad pages declined 0.2per cent in April.
ABC launches B2B advertiser programme
01 Jul 2004
The Audit Bureau of Circulations (ABC) has launched a communications programme to help support the B2B magazine sector by educating company executives on the value of using audited circulation figures when buying advertising in the B2B sector.