Archived news for Feb 2004
Top UK advertisers increased spend in 200325 Feb 2004
Sixty seven of the top 100 UK advertisers increased their ad spend in 2003, according to new figures from Nielsen Media Research. According to the figures, published in Marketing this week, total spend for the top 100 increased by 6.3 per cent in 2003 to £3.5bn.
PPA Ireland launches research on decision-makers attitudes towards B2B magazines
18 Feb 2004
PPA Ireland's new research - Decision-makers attitudes to business-to-business magazines - examines the perceptions and attitudes of decision-makers in the business community towards different media. The findings are most encouraging for publishers of B2B magazine publishers and back up research already conducted by PPA.