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Archived news for Oct 2004

Publishers meet on Government e-recruitment
28 Oct 2004
Publishers and representatives from the Department of Health met today (28 October) as part of the ongoing liaison between publishers and Government regarding e-recruitment. The meeting was organised by the Digital Content Forum (DCF) and hosted by the Department of Trade and Industry (DTI).

US magazine conference welcomes Clinton
28 Oct 2004
Former US President Bill Clinton joined publishing luminaries as a special guest speaker at the American Magazine Conference held earlier this week. In one of his first appearances since his heart surgery last month, Clinton was interviewed by Jim Kelly, managing editor of TIME Magazine, before answering questions from the floor.

US B2B ad spending continues to increase
21 Oct 2004
US B2B print ad revenues increased by 4.6 per cent in August, according to American Business Media's (ABM) Business Information Network (BIN) report. At the same time ad pages increased 3.7 per cent in August versus last year, marking the second straight month of growth.

B2B media get set for media sales conference
21 Oct 2004
Bernard Gray (pictured), chief executive of CMP Information, will open PPA’s third annual B2B media sales conference on 23 November. The programme has been designed for sales executives and managers, and is a mix of motivational sessions, a look at what senior industry figures think makes an exceptional sales person, a case study on how agencies and publishers have worked together through the advocacy programme and how to achieve peak performance. The afternoon event is free of charge for anyone from PPA’s B2B member companies to attend.

Publishers meet on Government information issues
14 Oct 2004
Magazine, online and newspaper publishers met last week through the Digital Content Forum’s (DCF) Government Information industry action group, to discuss issues affecting publishers operating in the public sector.

Move your mind at PPA's B2B sales conference
14 Oct 2004
PPA has invited its B2B members to the third B2B advertising sales conference for an afternoon of information, motivation and networking. Moving minds – strategies for sales success, will be hosted by performance coach Alex MacPhail and has the combined objectives of motivating the industry sales force and providing them with relevant information.

Growth returns to mature magazine markets
14 Oct 2004
Last year was a turning point for the world's mature magazine markets, according to data and commentary available in this year's FIPP/ZenithOptimedia World Magazine Trends 2004/2005. Industry trends highlighted in this, the tenth edition of the magazine reference book — and the only source of its kind — clearly identify that a recovery in global magazine advertising is underway.

B2B marketers learn lessons from FMCG advertising
07 Oct 2004
PPA’s Pharmaceutical Advertising Forum (PAF) - a new coalition of publishers and media buyers - presented to some 60 people at the Pharmaceutical Marketing Society on 30 September, at an event entitled ‘FMCG thinking in pharmaceutical advertising’.