Archived news for Jan 2004
AA forecasts return to growth28 Jan 2004
New forecasts predict that total consumer magazine advertising expenditure will increase by 6.9 per cent in 2004. The Forecast of Advertising Expenditure, published by the World Advertising Resource Centre (WARC), also predicts that expenditure on business and professional magazines will return to growth, increasing by 2.2 per cent this year.
Publishers seek to reuse public sector jobs data
28 Jan 2004
The NHS Electronic Recruitment Project pilot, launched in December, has raised a major concern for publishers in terms of access to jobs data. Publishers have asked for access to the jobs data used on the NHS Careers site so it can be reused in existing or new business models.
Publishers present draft code of practice to Department of Health
21 Jan 2004
Publishers met with representatives from the Department of Health this week (20 January) to discuss draft best practice guidelines for public - private sector partnership in the information and communication marketplace, drawn up by the Digital Content Forum (DCF).
Media advertising forecast improves, says Bellwether
21 Jan 2004
The Q4 2004 Bellwether Report is the most positive for media advertising since Q3 2000. According to the report, published this week by the Institute of Practitioners in Advertising (IPA), 40 per cent of respondents that have set media ad spend budgets for 2004 have set them higher than actual spend in 2003.
Parliamentary responses on NHS recruitment website raise further issues
14 Jan 2004
Health minister John Hutton has stated that the method of funding the NHS Electronic Recruitment Service after April 2006 is still to be resolved. Funding until then will be provided by the Department of Health.
New PPA B2B circulation initiatives underway
07 Jan 2004
PPA has created a B2B circulation managers’ network group, a new networking and contact opportunity for senior executives in B2B magazine publishing who have a responsibility for planning and implementing circulation strategy.