| 09.00 |
Welcome and introduction for all |
|
PPA chairman's introduction - Nicholas Coleridge |
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Overall conference keynote: Andrew Neil, broadcaster and publisher |
| 10.00 |
Welcome and opening of PPA Business conference |
| |
Bernard Gray, CMP Information - chairman of PPA B2B Media Committee |
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Followed by: B2B keynote speaker - Gerard van de Aast, CEO, Reed Business |
| 10.30 |
State of the nation |
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The economic outlook for the year ahead |
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Dr Andrew McLaughlin, chief economist, Royal Bank of Scotland |
| 10.45 |
Coffee |
| 11.15 |
The future of business information |
|
What are the opportunities and challenges facing B2B media owners? |
|
Including a look at the value of multi-platform offerings, and their benefits for media owners and clients |
|
Speakers to include: |
|
Ian Bedwell, CEO, VNU Global Publishing Partnerships |
|
Professor Richard Scase, business strategist and forecaster |
| Henry Elkington, analyst |
| Alfred Rolington, CEO, Jane's Information Group |
| 12.15 |
The power of creative |
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How really good creative makes a difference |
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Speakers to include: |
|
Jaakko Alanko, managing director, McCann Erickson Business Communications |
|
Andrew Sibley, head of advertising EMEA, Cisco Systems |
| Mike Hewitt, publishing director, Management Today |
| 12.45 |
Connecting with clients - advocacy update |
|
Panel discussion to look at PPA's agency-publisher advocacy initiative. |
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To include the pharmaceutical marketing case study showing how publishers and agencies are working together to expand the market. |
|
Speakers to include: |
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Nick Bartlett, Medical Media Services |
|
Ivor Eisenstadt, Medendium Publishing |
|
Tim Lucas, consultant, PPA/ White Lodge |
| 13.15 |
B2B advertising excellence awards celebration lunch
Including lunchtime speaker: Tom Moloney, group CEO, Emap |
| 15.30 |
A view from the top |
|
Senior business-to-business media players participate in a panel discussion |
|
Speakers to include: |
|
Helen Alexander CBE, The Economist Group |
|
Derek Carter, Emap Communications |
|
Bob Findlay, Findlay Publications |
|
Bernard Gray, CMP Information |
|
Tim Weller, Incisive Media |
| 16.30 |
Conference close |
