FREE member forum: Where does mobile fit in Business Media? - 29 Sep 2008

After the phenomenal success of the PPA Business Media hot topic forum on user-generated content in Business Media, this forum in the series looked at where mobile media fits in Business Media with expert speakers from Incentivated, Mobiya and Shake Interactive.

To view a summary of the event, please click here.

The forum covered:

• How this opportunity can be seized to create new services and distribution channels
• How Business Media companies can effectively distribute their content through mobile services
• How content should be prepared for this delivery channel
• What the commercial angle is

Our confirmed expert speakers were:

Robert Thurner, Commercial Director, Incentivated

Robert joined the board of Incentivated as a non-executive director in 2004 and became Commercial Director in April 2006.
Incentivated is an independent, award-winning mobile marketing and mobile advertising company.  Its clients include blue chip advertisers, agencies, media owners, publishers, the public sector and charities whose needs are serviced using all mobile formats. Robert is responsible for building the company’s sales and marketing team to service advertisers, agencies and media owners in the UK, and for expanding Incentivated into international markets.

Sacha Vekeman, Co-founder, Mobiya

Sacha is a mobile entrepreneur and co-founder of the mobile classified company Mobiya. Mobiya was launched in 2006 and is the world’s first mobile classified network currently available to 70 million people in the UK and Belgium. He is responsible for business development and seeks international partnerships with publishers, advertisers and mobile operators.
Mobiya operates classified services for media giants such as News International, Reed Business Information, Bauer and Magic radio, newspaper publishers such as Sports Media Group and Metro Belgium, and classified specialists such as Koopjeskrant.

James Oliver, CEO, Shake Interactive

James is CEO of Shake Interactive, a company with ambitions to become the world's leading emerging technology company. It has a mobile development company in Johannesburg, an opensource SEO company in Cape Town, a planning and strategy team in Edinburgh and a development and sales team in New York.
James' previous roles include developing lastorders.com ‘the original online off-licence’, creating modelling agency Thunderbirds, Director of Faulds Advertising and a director of the Mobile Marketing Association for three years. In addition to this James regularly speaks at the MBA school, as well as various IAB and client events.

The forum consisted of three 20 minute PowerPoint presentations from speakers, followed by Q&A and networking drinks.

To view a summary of the previous forum on user-generated content in Business Media please click here